Star Power Track will also study if celebrity endorsements increase the shelf life of a brand and enhance brand loyalty.
The Bharatiya Janata Party sealed its alliance with the Telugu Desam Party on Saturday for the upcoming Lok Sabha and Andhra Pradesh assembly elections, with former chief minister of the southern state N Chandrababu Naidu asserting that the combine will sweep the polls.
IC 814: The Kandahar Hijack begins by asking why the hijack lasted seven days and ends in wondering if the good guys fought the bad ones hard enough, observes Sukanya Verma.
It was almost as if we were back to 'acchey din', when Parliament was a forum where two sides fought ferociously as equals. For that we need to thank Rahul Gandhi, notes Jyoti Punwani.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
Indian men's hockey team suffers 1-5 thrashing at hands of Australia in first Test
'aris can be boiling hot in July. The choice of viscose over cotton was deliberate. Cotton would have crushed badly. We used viscose because it is a wood pulp fibre and lets you breathe. It is cooler than silk. We had to consider breathability because the athletes would be on a barge, in the heat, for up to five hours.'
'The scheme excludes tractors, light commercial vehicles, and medium and heavy commercial vehicles.'
Britain's wealthiest family, the Hindujas, have said they were 'appalled' by a Swiss court's ruling of jail terms for some members and have filed an appeal in a higher court challenging the verdict finding them guilty of exploiting vulnerable domestic workers from India at their villa in Geneva.
'I think some of us, like Mukesh Ambani, myself and those of us who head industrial units, ought to really focus on what we can really do to make the world a safer place, maybe 50 or 100 years from now.' 'For instance, how can we deal with climate change and global warming, right now?' 'The effects of it may not be felt now; in fact, we may pay a price for it today, but it will help the generations to follow.'
Perfect occasion to list 30 real-life educators whose unique methods, unwavering dedication or scholarly persona impressed us.
Perfect occasion to list 30 real-life educators whose unique methods, unwavering dedication or scholarly persona impressed us.
'This government is feeling uneasy because IT cell narratives are being demolished by cartoons.' 'If narratives are so weak to be demolished by cartoons, then they must be fake ones.'
'On the final product, there can be an increase of a minimum of 10 per cent in February and March.'
Globally, brands are discovering the power of sonic branding.
Veteran goalkeeper P R Sreejesh's heroics went in vain as India squandered a goal lead and went down 1-2 to Australia in the third men's hockey Test in Perth on Wednesday.
Former West Bengal chief minister and a front-ranking Marxist leader Buddhadeb Bhattacharjee will go down in the country's history as a pragmatic communist who kept aside his ideological convictions to woo capital for the industrialisation of his state.
Angry Young Men gloats in Salim-Javed's well-known attributes yet never gains access into the process or passion behind one of Indian cinema's greatest chemistries at work, observes Sukanya Verma.
Many believe that marketing budgets could be a hurdle.
Where do Vijay and his TVK expect to get their votes from? Vijay has a huge fan following among women, but will they automatically become his voters like they had done for MGR's AIADMK, asks N Sathiya Moorthy.
While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
IMAGES from Day 3 of the Wimbledon Championships, at the All England Lawn Tennis and Croquet Club, London, on Wednesday.
Cricketer Yuvraj Singh was on Friday signed on by Nippo Batteries as their brand ambassador.
The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.
'It is the first-time voters and the agnostics who are often influenced by political advertising.' 'These swing voters tend to make a huge difference in the outcome of any election.'
iPhone maker Apple led India market with highest revenue in 2023 for the first time while Samsung topped the chart in terms of sales volume, market research firm Counterpoint Research said on Wednesday. While India's smartphone shipments remained flat in 2023 at 152 million units, Samsung and Chinese mobile phone makers Vivo and Oppo were able to grow their shares, according to Counterpoint's Monthly India Smartphone Tracker report. "Apple's focus on India is also aiding the trend, with the brand surpassing the 10-million-unit mark in shipments and capturing the top position in revenue in a calendar year for the first time, propelled by robust demand for both its latest and older iPhones.
The Indian National Developmental Inclusive Alliance (INDIA) could have performed better in the recently-held Lok Sabha polls and perhaps, too much time was spent in reaching seat-sharing agreements, Communist Party of India-Marxist-Leninist Liberation general secretary Dipankar Bhattacharya has said.
With Kohli in stunning form, RCB have brought a late momentum to their campaign securing four successive wins after enduring six losses on the trot.
I am happy I didn't knock anyone down, driving recklessly or trying to show off. However, in one instance of road rage (the consequence of arguing with a driver who disrespected my right to cross the road peacefully) I did find a man in a SUV taking his anger out on me by driving his vehicle over my feet, recalls Shyam G Menon.
It will be in Modi's interest to reinvent his party, read the writing on the wall that voters wrote, and move ahead. He has little choice now. The country is watching, asserts Ramesh Menon.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Swift, who last weekend won the Grammy Award for album of the year for a record fourth time, has attended 12 Chiefs games since she began dating Kelce last year, boosting already sky-high NFL ratings.
Holidays turn into horror, Bhansali brand of razzmatazz and tons more on OTT this week.
The Broken News 2 is worth watching because of Jaideep and Shriya's fabulous acting, recommends Namrata Thakker.
While consumer electronics, technology, mobile phones, auto and sports-wear categories dominate the top 20, FMCG has only one entry in the list
The bench also cautioned Patanjali Ayurved and its officers from making any statements adverse to any system of medicine in the media, both print and electronic, in any form as they said in their undertaking before the court earlier.
Indian Oil Corporation Ltd will start manufacturing fuel used in F1 racing in three months' time.
'You cannot have only one product or one market or one customer segment.'
'When we were thinking of 'Rise Up Baby' and celebs who can stand for that, Ranveer is someone we felt completely embodies the brand philosophy and the spirit of 'Rise Up, Baby' because he is irrepressible and cannot be contained.'
